The online assessment to take your audience development to the next level
Flying Geese Consultancy have developed a series of standards that enable arts, heritage and cultural organisations develop better practice in audience development.ย
The Arts and Culture Health Check is an online assessment tool that enables organisations to understand how they fare against these standards and offers bespoke success criteria tailored to each individual organisation to take their practice to the next level.
Why Take The Assessment?
Know your current audience development strengths and weaknesses
The trick to audience development is to position your creative offer in a way that is relevant to your target markets and communities. Our FREE online health check offers FREE feedback to identify which areas of audience development you excel in and where there is room for improvement.
Bespoke success criteria to take you to the next level
Knowing what you can do to improve your audience development is the first step to taking action. Once you have completed the assessment, upgrade to get bespoke success criteria for your organisation and become more in tune with your audiences.
Save time and stress when reporting to your funders
Funders are keen to understand what your organisation is doing to become more relevant and reflective of your target audiences and communities. Our assessment gives you performance results and targets that you can use directly in your applications and evaluations.
Bristol Old Vic Theatre School took the Arts and Culture Audience Development Health Check in January 2024, and realised that there was opportunity to diversify their audiences. Flying Geese supported the team in developing a strategy that seeks to make their audiences more reflective of the Bristol community.
“The sector really needs a platform like this”
BRISTOL OLD VIC THEATRE SCHOOL
Save time and stress when applying or reporting to funders
Create An Account
Complete a simple registration form and youโre good to go
Take The Questionnaire
Work your way through our questionnaire that covers all 7 strands of audience development
Get Your Results
We give you a score for each of the 7 strands and interpretation of your results, completely free of charge
Get Bespoke Success Criteriaย
Upgrade to get bespoke success criteria that you can put in place to take your organisation to the next level
Ongoing Support
Take the assessment again to see your progress over time, and work with Flying Geese to support you in implementing change
Track Your Progress
Access your results any time, review your bespoke success criteria, access past assessments or take the assessment again to track your most recent progress
It’s really easy to use, and the feedback you get is great. We will start using it right away.ย
JUNCTION ARTS
Understand your current strengths and weaknesses
About Flying Geese
Flying Geese is an award-winning arts and heritage consultancy service. We offer serious consultancy that is always clear, realistic and implemented on a day-to-day basis by your team.
Our expertise covers audience development, marketing, fundraising, data, evaluation and organisational development. We empower organisations to be vision led and insight guided so that they become more interactively engaged with audiences, visitors and donors.
Developing Visions
Building Audiences
Increasing Revenue
Evaluating Impact
Training and Knowledge Sharing
Delivering Campaigns
Client Stories
Developing Visions
Introduction We are working with The Forest of Dean District Council to produce a creative, informative, and strategic report which identifies economic and social wellbeing of the district with particular focus on the shared strengths, opportunities, and communities...
Building Audiences
Introduction Theatre Royal Bath is a leading producing and receiving venue in the South West, in the middle of the tourist magnet City of Bath. They celebrate the very best of theatre and invest in it for future generations by hosting a programme of events and touring...
Evaluating Impact
Introduction Portsmouth City Council is the custodian for an outstanding international collection of material relating to the life, work and writing of Sir Arthur Conan Doyle. The Conan Doyle Collection received Arts Council funding in August 2021 for a project called...