The online assessment to take your audience development to the next level
Flying Geese Consultancy have developed a series of standards that enable arts, heritage and cultural organisations develop better practice in audience development.ย
The Arts and Culture Health Check is an online assessment tool that enables organisations to understand how they fare against these standards and offers bespoke success criteria tailored to each individual organisation to take their practice to the next level.
You can take the Health Check in three ways
Essentials Package
FREE
Understand your organisationโs current audience development position with headline scoring, and summary strengths and weaknesses
Essentials PLUS Upgrade Package
ยฃ275 inc VAT
Gain deeper insight into your audience development capability through detailed scoring, detailed strengths and bespoke criteria that will take your audience development to the next level
Standard Package
ยฃ500 inc VAT
In a 2 hr facilitated workshop, take the complete health check and interpret your detailed results with support from our expert consultants
Why Take The Health Check?
Know your current audience development strengths and weaknesses
The trick to audience development is to position your creative offer in a way that is relevant to your target markets and communities. Our online health check offers feedback to identify which areas of audience development you excel in and where there is room for improvement.
Bespoke success criteria to take you to the next level
Knowing what you can do to improve your audience development is the first step to taking action. Once you have completed the assessment, you have the option to get bespoke success criteria for your organisation and become more in tune with your audiences.
Bristol Old Vic Theatre School took the Arts and Culture Audience Development Health Check in January 2024, and realised that there was opportunity to diversify their audiences. Flying Geese supported the team in developing a strategy that seeks to make their audiences more reflective of the Bristol community.
“The sector really needs a platform like this”
BRISTOL OLD VIC THEATRE SCHOOL
Save time and stress when applying or reporting to funders
Create An Account
For our Essentials package, simply complete a simple online registration form and youโre good to go. For our Standard Package, complete our workshop request form and we will contact you to arrange a facilitated workshop where you can take the complete health check and interpret your detailed results with support from our expert consultants.
Take The Questionnaire
Work your way through our questionnaire that covers all 7 strands of audience development. Get additional support with our Standard package via an expert-led facilitated workshop.
Get Your Results
We give you a score for each of the 7 strands and interpretation of your results.
Get Bespoke Success Criteriaย
You can upgrade our Essentials package at any time to get bespoke success criteria that you can put in place to take your organisation to the next level. Success criteria are included in our Standard package and we will help you interpret your results.
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Ongoing Support
Take the Health Check again to see your progress over time, and work with Flying Geese to support you in implementing change.
Track Your Progress
Access your results any time, review your bespoke success criteria, access past assessments or take the assessment again to track your most recent progress
It’s really easy to use, and the feedback you get is great. We will start using it right away.ย
JUNCTION ARTS
Understand your current strengths and weaknesses
About Flying Geese
Flying Geese is an award-winning arts and heritage consultancy service. We offer serious consultancy that is always clear, realistic and implemented on a day-to-day basis by your team.
Our expertise covers audience development, marketing, fundraising, data, evaluation and organisational development. We empower organisations to be vision led and insight guided so that they become more interactively engaged with audiences, visitors and donors.
Developing Visions
Building Audiences
Increasing Revenue
Evaluating Impact
Training and Knowledge Sharing
Delivering Campaigns
Client Stories
Developing Visions
Introduction We are working with The Forest of Dean District Council to produce a creative, informative, and strategic report which identifies economic and social wellbeing of the district with particular focus on the shared strengths, opportunities, and communities...
Building Audiences
Introduction Theatre Royal Bath is a leading producing and receiving venue in the South West, in the middle of the tourist magnet City of Bath. They celebrate the very best of theatre and invest in it for future generations by hosting a programme of events and touring...
Evaluating Impact
Introduction Portsmouth City Council is the custodian for an outstanding international collection of material relating to the life, work and writing of Sir Arthur Conan Doyle. The Conan Doyle Collection received Arts Council funding in August 2021 for a project called...