Audience Development Health Check
Free results or upgrade for bespoke recommendations
Audience Development Health Check
The perfect online assessment for arts, heritage and cultural organisations to understand how they fare across 7 strands of audience development and what they can do to improve.
Free Results
Once you have completed the assessment, the results are free.
- A performance score for each strand
- Basic interpretation of your results
- Access to your results any time
- Upgrade at any time
- Unlimited access to track your progress over time
Upgrade for Bespoke Recommendations
Upgrade for bespoke success criteria to take your audience development to the next level.
- A performance score for each strand
- Your performance score broken down by discipline
- Detailed interpretation of your results
- Bespoke assessment of strengths and weaknesses
- Bespoke success criteria to take your audience development to the next level
- Access to your results any time
- Unlimited access to track your progress over time
Audience Development Framework
- Understand your current strengths and weaknesses
- Know what you can do to reach the next level
- Save time and stress when reporting to your funders
The Health Check Assessment enables organisations to map their current position on the framework to understand what they can do to progress to the next level.
Flying Geese have made the assessment publicly available so that all organisations (clients or not) can understand how to make their audience development and marketing activities more relevant to their communities and more dynamic in our ever-changing world.
What is in the Framework?
The Flying Geese Audience Development Framework covers 7 strands of audience development.
Each strand is broken down into 4 disciplines.
Who You Are
- Vision and mission
- Values
- Your programme
- Brand
Strategies and Plans
- Organisation plans
- Department plans
- Project plans
- Campaign plans
Audiences
- Current audiences
- Target audiences
- Current donors
- Target donors
Place
- Your building and spaces
- Accessing and finding your spaces
- Online spaces
- Customer journeys
Price and Income
- Admissions income
- Secondary spend income
- Donations
- Building loyalty
Monitoring and Evaluation
- Top-level KPIs
- Campaign success
- Project evaluation
- Audience experience
CPD and Wellbeing
- Team wellbeing
- Capacity balance
- Career development
- Tools and systems
Frequently Asked Questions
How long does it take?
The questionnaire can be completed within 30 minutes. But for the best results, we recommend you apply proper thought, so it is more likely to take nearer 120 minutes to complete. It is purpose built to dig deep into your audience development practice to give you the most accurate results and meaningful success criteria.
What’s the difference between the free and upgraded versions?
The free-of-charge version provides you with a score for each strand of audience development (7 in total) , and simply interprets your answers to the questionnaire. The upgraded version gives you a score for each discipline (35 in total) and offers more detailed interpretation. It also provides you with an assessment of key indicators that quantify where you are now, and a bespoke set of success indicators that you need to evidence in order to take your score to the next level.
Can I upgrade after I’ve taken the free version?
Yes! Just click the “Upgrade Now!” button, and your full results will be immediately available.
How can I get help if I don’t understand the results?
We have a commitment to ensuring that the results are jargon free and easy to understand by teams of people, whatever the size of the team. However, we would be delighted to talk through your results with you and give you a space to ask any questions. Just email Beckie at Flying Geese beckie.smith@flyinggeese.co.uk and she will get in touch with an appointment.
I need help implementing change
Our action plan provides a great starting block for knowing what you have to do in order to become more resilient, and for knowing your priorities to work on. But actually getting the ball rolling, and implementing change across a team, department or organisation can sometimes be above capacity. We invite you to have a chat with us as we support organisations to do this every day. Contact Beckie at Flying Geese beckie.smith@flyinggeese.co.uk and she will get in touch with an appointment.